Sofia Maldonado describes the new mural.
“The mural illustrates strong New York City women as a tribute to the Caribbean experience in America. Inspired by my heritage, it illustrates a female aesthetic that is not usually represented in media or fashion advertising in Times Square. It recognizes the beauty of underground cultures such as reggaeton, hip-hop and dancehall and incorporates trends such as nail art and Latina fashion. Green organic forms represent the imaginary land that third generation immigrants create in their minds about their countries of origin. I represent the characters and happenings that tourists usually do not see in Times Square, even though it could be a frequent scene in the other boroughs of New York City. These women are strong single mothers or wives who enjoy life and have overcome tough experiences living in and immigrating from a third world country.”
Sofia Maldonado was born in Puerto Rico in 1984 and moved to New York City in 2006 to attend the Master of Fine Arts program at the Pratt Institute in Brooklyn. Her artwork draws on her Cuban and Puerto Rican heritage and her personal interests with fashion trends, the Latina female aesthetic, and various street culture elements such as skateboarding, graffiti, and music
Maldonado has created many murals on abandoned buildings and skateboard parks. Last year in the northeast USA she created a large mural for Real Art Ways in the Frog Hollow community Hartford, CT, and exhibited paintings at Painted Bride Art Center (Philadelphia) and Taller Puertorriqueño (Philadelphia). Outside of New York, she exhibited at Graffiti Gone Global during Art Basel (Miami), Girl by Girls at Spacejunk Gallery (France), Hybridity at the SOMArts Cultural Center (San Francisco), 10th Havana Biennale (Cuba), Graphopoli Urban Art Biennale (Puerto Rico).